MFE Advertising introduces Contextu-Ads, an advanced AI-based solution that enhances the relevance of Connected TV advertising. Using real-time semantic and visual analysis, it identifies themes and atmospheres within programs to dynamically match the most coherent ad content.

Originally developed and deployed in Publiespaña, part of MFE Advertising, Contextu-Ads is now operating also in Italy, supporting nine thematic categories (automotive, beauty / toiletries, jewelry & luxury, technology, travel, pets, sport, music & fun, and food & beverage). By integrating artificial intelligence into the creative and planning process, MFE Advertising enables brands to communicate with greater relevance and precision, turning context into a strategic driver of connection and campaign performance.